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Reputation Management· 16 min read

How to Report a Seller on eBay (or Report a Listing)

How to report a seller on eBay: use the Report a seller button in eBay's help center for conduct such as off-eBay deals or threats, and to report a listing on eBay, select the question-mark icon on the item page, then Submit report. A missing or misdescribed item goes through a Money Back Guarantee request in Purchases instead, opened within 30 calendar days of delivery. Rights owners file through the VeRO Portal.

An amber flag tab clipped to a parcel's shipping label beside a phone showing a listing, the first step in how to report a seller on eBay.

Should you report the seller, the listing or the order?

Report the order in most buyer cases, because eBay says a missing, broken or misdescribed item is not grounds to report the seller. Its seller-problems help page points those cases to two other buttons, My item hasn't arrived and I want to return my item. Both lead to a Money Back Guarantee request that can end in a refund (eBay: Report an issue with a seller). Plenty of advice on how to report eBay seller problems skips that step. Seller reports are narrower. Examples on eBay's list include an offer to sell you a listed item outside eBay, no intention of completing the sale, threatening or abusive messages, another member's contact information published, false contact details, and a seller who appears to be under 18. Listing reports cover the item page, and nobody needs to have bought anything to file one.

Your Reputation Solution is a reputation-management practice that prepares platform reports, marketplace complaints and escalation files through each site's official channels, and on eBay its first task is placing a case behind the right door before a word of it is written.

Labels don't help, because eBay's doors work like the three TikTok Shop complaint systems that share the word report. Before you report a seller to eBay, find the matching row.

What went wrong The door What it can lead to Is your name shared?
Item never arrived, or a return was never refunded Money Back Guarantee request, from Purchases Full refund, original shipping included Yes, it is your order
Counterfeit, prohibited or misleading listing Content report: question-mark icon, then Submit report Listing removed; seller warned, restricted or suspended Only "when strictly necessary"
Off-eBay deal, threats or false contact details The eBay Report a seller button in the help center Warning, restriction or suspension No separate rule published
Your photos, text or brand in another listing VeRO Portal or DMCA notice, rights owners only Removal; repeat infringers restricted or suspended Yes, the seller gets your email
Fake "eBay" email asking you to sign in Forward it as an attachment to [email protected] Receipt confirmation, no seller action Not applicable

Money Back Guarantee requests open within 30 calendar days of the estimated or actual delivery date. Trading cards, coins and bullion from sellers offering no returns allow just 3 calendar days for a not-as-described return (eBay Money Back Guarantee policy, checked September 16, 2026). A report pauses neither clock. YouTube's four monetization appeal routes carry the same warning: no lane change once you have filed, and the wrong door eats the right one's window.

How to report an eBay listing, step by step

How do you report a listing on eBay? Start from the item page, which eBay prefers because reports filed beside the content are easier to investigate (eBay: Reporting content on eBay). That is also why Your Reputation Solution files listing reports from the page, after saving a screenshot and the item number, per the capture-first rule for scam reports.

  1. Screenshot the listing, then select the question-mark icon, which eBay's VeRO help places at the bottom right. On a mobile device, eBay says to use the three dots.
  2. Under Report content, select Submit report.
  3. Sign in, or submit as a guest.
  4. Under What would you like to report?, choose the content type, then the reason.
  5. Describe what is wrong and which rule it breaks, adding documents if you have them.
  6. Select Submit report, and eBay sends a receipt confirmation.

Older walkthroughs show a Report this item link instead; look for whichever your screen has. Guests can file, which means the eBay report a listing flow needs no purchase behind it.

Pick the reason with care. Filed under the wrong heading, a well-documented complaint asks a reviewer to test a rule the listing never broke, the trap X sets too, where a reviewer checks a report only against the reason you chose. Most of how to report an eBay listing violation that holds up is naming the rule. Counterfeits sit under the Counterfeit item policy and copied photos under the Images, videos and text policy. Brand names attached to products those brands never made fall under the Intellectual property policy, which bans the practice even "to increase views" (eBay: Intellectual property policy). Every listing report Your Reputation Solution prepares carries that policy name in its first line, ahead of the description.

Silence follows, since eBay's false-reports policy says it doesn't disclose the outcomes of cases. A listing that vanishes after you report a listing on eBay proves little, because an ended, sold or removed listing looks the same from outside, much as a vanished Instagram profile proves it is gone, never why. File once and completely. eBay can set aside reports from anyone who frequently submits manifestly unfounded ones.

A six-step diagram of how to report an eBay listing, from the question-mark icon on the item page to the receipt confirmation.

What if the seller scammed you, never shipped, or won't refund?

Open a Money Back Guarantee request from Purchases instead of a report, because only the request can end in a refund. That is the plain answer to how to report a seller on eBay for not sending item. Reporting a seller on Facebook Marketplace splits the same way, with the report and the refund on separate clocks.

The item never arrived

Go to Purchases, select More actions, then I didn't receive it, tick I'd like a refund or I'd still like the item, and select Send request. Filing opens after the estimated delivery date and closes 30 calendar days later. Sellers must reply within 3 business days. If that fails, open See request details and choose Ask eBay to step in and help, allowed from 3 to 21 business days after your report. eBay normally replies within 48 hours and hears appeals with new information for 30 calendar days after a case closes (eBay: Get help with an item that hasn't arrived). To prove delivery, a seller needs uploaded tracking with a scan before the latest estimated delivery date, a delivered status, a matching ZIP code and, on orders of $750 or more, signature confirmation (eBay Money Back Guarantee policy).

When Your Reputation Solution reviews an eBay order problem, the first document it asks for is the order details page rather than the seller's username, because the payment line printed there decides whether eBay can refund anything at all.

The return went back, the refund did not

Refunds follow the same request, which is how to report a seller on eBay for not refunding. Sellers must refund within 2 business days of the return arriving, unless the return details set a later date, and eBay can be asked to step in for up to 10 business days after that deadline. Filing a parallel card chargeback breaks the guarantee's rule against seeking resolution by another method.

The seller was a scammer

Where the money went decides a scam case. Purchases paid even partly outside eBay, by bank transfer, cash, money order or escrow, aren't covered. eBay's published signs of seller fraud fit the setup: one-day listings, high-value items at suspiciously low prices, pressure to move the chat or payment off eBay, and buying-only accounts suddenly selling expensive goods. Prepaid cards and crypto are on eBay's unsafe list because the payment can't be traced or recovered, the same reason recovery scammers around locked Google accounts demand them.

So how to report a scam seller on eBay depends on the payment route; checkout payments use the request above. To report eBay seller fraud that happened off the platform, report the seller, since an offer to trade outside eBay is a listed violation. Then call your bank or card issuer the same day, and file with the FTC and the FBI's IC3. Fraud reports to the FTC reached 3 million in 2025, with $15.9 billion in reported losses (FTC, March 2026). Those steps also cover how to report a fraudulent seller on eBay and how to report a seller on eBay for scamming. No button is named eBay report a scammer, and anyone charging an upfront fee to recover the money is running a refund and recovery scam.

Most eBay problems need no outside help once they sit behind the right door. If yours has stalled or the door is unclear, Your Reputation Solution will go through the order page, listing and messages with you and name the route before anything is filed: ask for a free case review. Nobody on the team will ask for your eBay password.

Keep the conversation. Banks and investigators ask for message history, which is why a Snapchat account's chats are worth exporting before it closes. An email dressed up as eBay is phishing: click nothing, and forward it as an attachment to [email protected] (eBay: Recognizing phishing phone calls and emails).

Counterfeits and false advertising are two different complaints

Fakes that have already arrived go to the refund route first. Coverage extends to an item with strong indicators that it is counterfeit. You must request a return but may not be required to ship the item back, and you must cooperate with its disposal rather than resell it. Report the listing as counterfeit too, so the next buyer doesn't get the same box. Those two steps are how to report a seller on eBay for selling fakes as a buyer. Authenticity Guarantee items are inspected before delivery, and some become final sale.

Brand owners need a different door. Anyone who wants to report eBay seller selling fakes on a brand's behalf is filing a trademark problem. Filed as copyright, counterfeit claims die on TikTok for that reason: a true complaint judged against the wrong test fails on paper.

Reselling isn't counterfeiting, though. Naming a brand you genuinely stock is usually no trademark violation on Instagram. Controlling where or how a product is resold, or blocking sales below a price point, appears on eBay's VeRO page among its reasons not to report.

Here Your Reputation Solution starts with one question, whether the client bought the item, since the answer picks between a return and a listing report.

Buying or not also decides how to report a seller on eBay for false advertising. Buyers holding an item that doesn't match its listing open a not-as-described return, and the seller pays return shipping. Shoppers who only spotted a misleading claim report the listing. eBay's intellectual property policy names the common forms: a brand name on a product that brand didn't make, a slightly altered brand name implying an affiliation, and third-party logos added to photos. When deciding these cases, eBay checks whether the seller breached a listing policy. Screenshots of the exact claim beside a photo of what arrived beat a paragraph of complaint, the principle behind the claim-specific proof X weighs in suspension appeals. Rude or slow sellers who break no rule are a feedback matter, which is how to report a bad seller on eBay without misusing a form.

Feedback stays open for 60 days from delivery or the expected delivery date, whichever comes first (eBay: Leaving feedback for sellers).

Two near-identical sneakers under a jeweler's loupe beside a return label, the proof for how to report a seller on eBay for selling fakes.

Can a seller find out you reported them?

Not by default: eBay reveals a reporter's identity to the reported member only when strictly necessary (eBay: Reporting content on eBay). What your report says can still travel. Its reporting article says eBay may forward "the content of your report, as well as the information submitted with it". Write "I bought this from you on 3 September" and the report names you even without your username.

Anonymity is a writing habit more than a setting. For how to report an eBay listing anonymously, submit as a guest, describe the listing rather than your purchase, and keep order numbers and dates out of the free text. The trade-off: a guest report leaves eBay no account to message for more detail. Context can still give you away. When you are the only person who could plausibly have filed, a confidential LinkedIn report can still be guessed, and a seller with one unhappy buyer this week can do the same arithmetic. Reports drafted by Your Reputation Solution describe the listing, the rule and the evidence, and nothing about who is filing.

Three routes can't be anonymous by design: a Money Back Guarantee request belongs to your order, a VeRO removal hands the seller the rights owner's email address, and a DMCA notice must give eBay your address, phone number and email. Messaging the seller is a fourth, the asymmetry behind reports to Facebook versus complaints sent to a group's admins: the first reaches the other side without your name, the second carries it.

Harassment reverses the priority, since the seller already knows who you are. Every message is evidence, so how to report a seller on eBay for harassment starts with keeping them all, then reporting the seller for threatening or abusive language. eBay's policy bans threats of physical harm and "any kind of harassment" across email, member messaging, eBay Live, discussion boards and feedback. It also bans doxxing, and it tells members who receive a threat to report it to local law enforcement (eBay: Threats and offensive language policy). Threats also go to eBay immediately, as its member-to-member contact policy asks. Publishing your address or phone number is a separate listed ground for a seller report. Closing your own account to escape a seller removes you, not the thread, so file the report before you go, as the Facebook deletion guide advises.

Stolen photos, the VeRO Portal and IP violations

Start with the clause most sellers never read. Under the User Agreement, creating a listing lets eBay and its customers use your images and product details, which eBay says can enter its product catalog and appear in other sellers' listings. For a photo outside the catalog, eBay's first suggestion is to ask the seller to remove it (eBay: Images, videos and text policy). On a stolen-photo case, Your Reputation Solution runs that check first, and any plan to report eBay seller using my picture should begin there too.

Outside the catalog, the photograph is yours in the way a photo you took is yours on Instagram, and copyright is the route. Two doors take it:

  • Through the eBay VeRO program. Rights owners and their authorized representatives file in the eBay VeRO Portal at vero.corp.ebay.com. Questions and retractions go to [email protected].
  • By DMCA notice to eBay's designated agent at [email protected], by fax to (801) 757-9521 or by post to 339 West 13490 South, Suite 500, Draper, UT 84020. It needs a signature, a description of the work and where it appears, your address, phone number and email, a good-faith statement, and a statement under penalty of perjury (eBay: Verified Rights Owner program).

Ending your own listing to stop the copying does nothing to the copies, since deleting your own account reaches nothing that belongs to anyone else. Owning the pictures is what lets you report eBay seller for stealing pictures without joining anything. Standing is the test, as it is at each of Instagram's legal removal intakes, so without the rights VeRO is closed. You can still report a listing on eBay for infringement through Submit report on the item page.

VeRO removals are not a formality. Reported listings come down "even if the item is genuine", and eBay calls those removals the VeRO participant's decision rather than its own. Removed sellers are told to contact the owner at the email address in the removal notice before relisting (eBay: Removed or hidden listings). That power is why a false claim carries legal weight: under 17 U.S.C. § 512(f), anyone who knowingly and materially misrepresents that material is infringing is liable for the damages that follow, costs and attorneys' fees included. In VeRO work, Your Reputation Solution never files a notice for anyone who does not hold the rights being claimed, however strong the commercial case looks. Stolen goods fall outside VeRO and belong with local police, and distribution deals and pricing disputes fall outside it as well.

If you received an eBay intellectual property violation notice

Removal emails name the reason and give the rights owner's email address. For an eBay VeRO copyright infringement removal, write to that address, fix the listing or explain why your use was lawful, and ask for a retraction. Don't relist first: eBay warns that relisting a removed item can lead to suspension and, in some cases, legal action. Listings can return after a successful appeal or correction, per its VeRO page.

One product photo copied onto three listing cards as a teal-sealed rights certificate traces it back, the idea behind the eBay VeRO program.

What a report can't do, and what we won't do

A report cannot return money; eBay's guarantee, your bank or your card issuer can. It cannot make eBay reveal the outcome, and it cannot outvote a policy, because no one removes another person's account by reporting it hard enough, on YouTube or on eBay. Coordinated reporting turns the risk around: in organized mass reporting, the accounts doing the filing are the identifiable side, and eBay's false-reports policy lets it restrict members who make intentional false reports.

Your Reputation Solution prepares, documents and escalates eBay filings through eBay's own forms, and eBay makes the final decision; only eBay's guarantee or your payment provider can return money. Our team won't file fake, repeated or coordinated reports against any seller, competitors included. Nor will it send a VeRO or DMCA notice for rights a client doesn't hold. Nobody asks for your eBay password or signs in to your account, and nobody promises a suspension, a removal date or a refund. Treat anyone selling a guaranteed seller ban or a same-day takedown as the scam, since eBay alone decides both, and treat a fee to recover money lost off eBay the same way, as the FTC does. Everything that falls outside our work, including the claims we refuse to file, is set out in the disclaimer.

Frequently asked questions

Use the Report a seller button on eBay's Report an issue with a seller help page, and save it for conduct that breaks a rule. eBay lists the cases: an offer to sell outside eBay, no intent to complete the sale, threatening or abusive messages, another member's contact details published, false contact information, or a seller who seems under 18. That is the job of an eBay Report a seller filing. To report a listing on eBay, start on the item page instead: the question-mark icon, or the three dots on a mobile device, then Submit report. So how do you report a listing on eBay when the seller and the listing are both wrong? File both, each describing its own problem. Before you report a seller to eBay over a missing or damaged parcel, stop: that is a Money Back Guarantee request. A seller who is slow or rude without breaking a rule gets feedback, which is how to report a bad seller on eBay without misusing a form.

eBay sends a receipt confirmation, reviews the report against its User Agreement and policies, and does not tell you the result. Its false-reports policy says so directly: eBay does not disclose the outcomes of cases. The actions its policies allow are removing the listing or other content, issuing a warning, restricting activity and suspending the account, so a listing that vanishes may have been removed, ended by the seller or simply sold. A report never refunds anyone. Money comes back through a Money Back Guarantee request on an order paid through eBay checkout, or through your bank or card issuer when it was paid elsewhere. Repeating an eBay report a listing filing is a risk rather than a boost, because eBay can stop processing reports from people who frequently submit manifestly unfounded ones. One complete report, with the item number and the rule it breaks, gives the reviewer everything in one place. Your Reputation Solution files the same way: once, documented, through eBay's own form.

Largely, yes: eBay says it reveals a reporter's identity to the reported member only when strictly necessary. The catch sits in the same paragraph of eBay's help page, which says it may forward the content of your report and the information submitted with it. So how to report an eBay listing anonymously comes down to three habits: submit as a guest when the form offers that option, describe the listing rather than your own purchase, and leave order numbers and dates out of the free text. Two routes cannot be anonymous. A Money Back Guarantee request belongs to your order, and a VeRO removal gives the seller the rights owner's email address. If you are working out how to report a seller on eBay for harassment, evidence matters more than anonymity, because the seller already knows who you are: keep every message, report the seller for threatening or abusive language, and take any threat of harm to local police, which is eBay's own instruction.

Open a request from Purchases instead of a report, because the request is the only route that ends in a refund. For how to report a seller on eBay for not sending item, select More actions, then I didn't receive it, once the estimated delivery date has passed and no later than 30 calendar days after it. The seller has 3 business days to respond, and from then until 21 business days after your report you can select Ask eBay to step in and help. For how to report a seller on eBay for not refunding a return, the seller's deadline is 2 business days after the returned item arrives, unless the return details show a later date, and eBay can be asked to step in up to 10 business days after that deadline. eBay says it normally answers within 48 hours and accepts appeals with new information within 30 calendar days. That sequence is how to report eBay seller delivery failures without a missed deadline costing you the guarantee.

Start with where the money went, because eBay's Money Back Guarantee excludes any purchase where part of the payment was completed outside eBay. If you paid through eBay checkout, how to report a scam seller on eBay is a request from Purchases, escalated with Ask eBay to step in and help. If the seller talked you into a bank transfer, a money order, cash or crypto, report the seller for offering a deal outside eBay, call your bank or card issuer the same day, then file with the FTC at reportfraud.ftc.gov and the FBI at ic3.gov. There is no single eBay report a scammer button. The same order of steps answers how to report a fraudulent seller on eBay and how to report a seller on eBay for scamming, and any report eBay seller fraud filing should carry the order number, the messages and the payment receipt. Anyone who offers to recover the money for an upfront fee is running the recovery scam the FTC warns about.

If a fake has already arrived, request a return first: eBay's guarantee covers items with strong indicators that they are counterfeit, you may not have to ship the item back, and you must cooperate with its disposal and not resell it. Then report the listing so it is judged against eBay's Counterfeit item policy. Those two steps are how to report a seller on eBay for selling fakes as a buyer. A search to report eBay seller selling fakes on behalf of a brand ends somewhere else, the VeRO program, which only rights owners and their authorized representatives can use. How to report a seller on eBay for false advertising depends on whether you bought. A buyer holding an item that does not match its listing opens a not-as-described return, where the seller pays return shipping, while a shopper who spotted a misleading claim reports the listing. How to report an eBay listing violation well comes down to naming the rule the listing breaks.

Yes, when the photos are yours and are not part of eBay's product catalog. eBay's images policy says content from your listings can be added to that catalog and used by other sellers under the User Agreement; for a photo outside the catalog, eBay's first suggestion is to ask the seller to remove it. If that fails, copyright is the route. Rights owners report through the eBay VeRO program, using the eBay VeRO Portal, or send a DMCA notice to eBay's designated agent at [email protected], and that notice needs a statement made under penalty of perjury. Searches to report eBay seller using my picture and report eBay seller for stealing pictures both end at those two doors. Without the rights, you can still report a listing on eBay for infringement through Submit report on the item page. Expect one consequence: a VeRO removal gives the seller your email address. Your Reputation Solution never files a VeRO or copyright notice for anyone who does not hold the rights being claimed.

It means a rights owner asked for the listing to come down and eBay removed it; eBay's help center says these removals happen at the VeRO participant's request, not by eBay's own decision, and even when the item is genuine. An eBay intellectual property violation email gives the reason and the rights owner's email address. For an eBay VeRO copyright infringement removal, write to that address first, show why your use was lawful or fix the listing, and ask the owner to retract, which they do by emailing [email protected]. eBay also says listings can be reinstated when the seller successfully appeals or corrects the issue. Do not relist before it is settled: eBay warns that relisting a removed item can lead to suspension and, in some cases, legal action, and repeat violations can bring selling restrictions. Your Reputation Solution does not help relist infringing goods, and it tells a rights owner who filed in error to retract rather than wait.

About the author

Diego Fernández

Trust & Safety Operations Lead

Diego runs our 24/7 operations desk. He spent three years on TikTok's Trust & Safety team in their Dublin operations center before joining YRS. He leads the recovery work for our Spanish, Portuguese, and Italian-speaking clients.

Former TikTok T&SITIL v4
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